Client: Mishawnda Mintz of WhatupHomee, a homeschool educator who offers resources for people of color.
Client Needs: Her logo had already been created by another designer so she needed help with brand identity.
Solution: After getting to know Mishawnda and learning about her audience, we collaborated on how she wanted to communicate through color psychology, patterns, and fonts that represent a studious yet fun vibe.
Client: Charissa S. is an elementary teacher and small business owner of Little Loopy Lou – handmade bows, booties, bonnets and more!
Client Needs: Charissa needed a brand identity for her logo (from another designer) and small business to create a cohesive brand for her current and potential customers on Etsy.
Solution: After getting to know her and researching her audience, using a soft color palette and playful fonts represented her brand that targeted women with children in mind.
Re-Branding - Christa M. Hines
Client: Christa is a freelance journalist, author and copywriter for the health and wellness as well as the parenting community.
Client Needs: Full re-branding (logo, brand identity, font pairings, images to get a “feel” of her brand, and color palette to create brand cohesion); and website re-design.
Solution: After taking some to get to know Christa and her brand vision of hummingbird symbolism reflecting her own or others voices in her writing, a logo + branding identity of bright and earthy tones that resonated with her target audience was created.
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Learn more about my strategic visual branding, web design + digital marketing (storytelling) services.