Common client struggles are brand messaging and target market. Branding questionnaires are critical to determining the optimal marketing path.
There’s no such thing as arm’s length distance while caring for others. I’ve been there! All of us who enjoy working in close proximity to our client’s (who am I kidding, family) and then this COVID-19 pandemic hit us like a shock wave overnight.
We are doing everything we can to have some sort of peace in our home, keep our family fed, kids educated, business afloat, and our personal mental wellness + physical health in check while keeping our loved ones and other’s safe. That’s a lot to have on one person’s shoulders, I get it. I know you’re trying to find ways to pivot in your service-based business, let me throw out some ideas and maybe some hope.
This is a miniseries of weekly posts called “Graphic Design Candor” about what I’ve learned through my design education and/or experiences. I know design and trends change but I feel like there are some design aspects that are always relevant. This may not earn me extra money as a graphic designer but I want to be honest.