Comparing Squarespace vs. Wix vs Weebly

Comparing Squarespace vs. Wix vs Weebly: How to Choose the Right Website Platform

In today’s digital age, having a website is no longer a luxury – it’s a necessity. Whether you’re a budding entrepreneur, a nonprofit, or a small business wanting to showcase your expertise, a well-designed website can open doors to a wider audience and establish your online presence. But with so many website builders available, choosing the right one can feel overwhelming. Choosing the right platform can make or break your online presence. It should be easy to use, look great, be found in search engines, and help you grow your business. This guide compares three popular options: Wix, Weebly, and Squarespace. This guide will be reviewing the following key areas:

  1. Ease of Use
  2. Design Aesthetics
  3. SEO Optimization
  4. Marketing & Sales Tools
  5. E-commerce Functionality
  6. Scalability
  7. Support
  8. Pricing
"The biggest con to Weebly is that it’s potentially being phased out." – USA Today

1. Ease of Use: Learning Curve and User Interface

A website builder should be user-friendly, even for those without coding experience. Let’s see how each platform fares in terms of ease of use.

  • Squarespace: Strikes a balance between being user-friendly and having some flexibility for customization. Its intuitive and straightforward (drag-and-drop) interface offers powerful tools for those who want to explore customization more deeply. The learning curve is moderate, but the payoff is worth it.
     
  • Wix: Its highly customizable drag-and-drop editor, which is both a strength and a weakness. While it provides a lot of creative freedom, the sheer number of options can overwhelm users, making it less user-friendly for beginners compared to Weebly and Squarespace.
     
  • Weebly: Known for its user-friendly drag-and-drop interface, making it easy for beginners to create websites without any coding knowledge. However, its simplicity can be limiting for more advanced users who want greater customization.

 

2. Design Aesthetics: Flexibility and Customization

A website should be a visual representation of your brand or personality. It’s your digital space, and you want it to look stunning. All three platforms offer a range of templates to get you started so let’s see which one is more attractive for your business needs. 

  • Squarespace: Renowned for its stunning, professionally designed responsive templates, catering to various industries. The designs are sleek, modern, and highly customizable, allowing you to create a visually impressive website easily. You can tweak colors, fonts, and layouts and even inject custom code for a unique look and feel. This level of control allows you to create a website that perfectly reflects your brand identity.

  • Wix: Provides a variety of templates, but they often lack a modern, polished feel. These templates can feel generic and repetitive. Customization options are also limited, affecting your site’s look and feel. While Wix offers customization options, they are less extensive than Squarespace’s. You can adjust colors, fonts, and layouts to a certain degree, but achieving a distinctive look often proves challenging. 

  • Weebly: Lacks advanced SEO features. Limited meta description and title tag editing, and templates may need additional optimization for search engines. This can make it difficult for your website to rank organically.

3. SEO Optimization: Ranking Higher in Search Results

Search Engine Optimization (SEO) is crucial for any website. It helps your website rank higher in search engine results pages (SERPs), making it easier for potential customers to find you organically. Here’s a breakdown of each platform’s SEO capabilities:

  • Squarespace: Excels in SEO optimization, offering comprehensive tools and guides to help you enhance your site’s visibility. Their templates are built with clean code, which search engines can easily crawl and index. Additionally, they offer essential SEO features like meta descriptions, title tags, automatic sitemaps, and mobile-friendliness, all crucial for search engine ranking. Squarespace also integrates seamlessly with Google Search Console, allowing you to monitor your website’s performance and optimize your content for better visibility. This built-in support for SEO gives Squarespace websites a significant advantage.
     
  • Wix: Has made strides in SEO in recent years but still needs to catch up with Squarespace. While they offer basic SEO functionality, some features, like editing URLs, are limited or hidden within menus. Additionally, Wix’s reliance on Flash elements can negatively impact SEO, as search engines need help crawling and indexing them effectively. This can make it difficult for Wix websites to achieve high rankings in search results.

  • Weebly: Has made significant improvements in its SEO capabilities over the years. However, it lacks advanced SEO features. Limited meta description, title tag editing, alt text, and templates may need additional optimization for search engines. This can make it difficult for your website to rank organically. It offers robust tools and resources, but its reliance on apps for advanced features can complicate the process.

4. Marketing & Sales Tools: Leading to Increased Efficiency and Sales

Website CMS marketing and sales tools are important to streamline content creation and management, boosting engagement and efficiency, and drive sales by improving marketing reach.

  • Squarespace: Provides extensive marketing tools, including email campaigns, social media integration, and powerful analytics. Its built-in features and integration options help you manage and optimize your marketing efforts from one platform.
  • Wix: Offers a wide range of marketing tools, but like its other features, they often require upgrading to premium plans and additional apps. This can lead to a fragmented experience compared to Squarespace’s all-in-one approach.

  • Weebly: Offers basic marketing tools like email campaigns and social media integration. However, more depth and variety are needed for more robust marketing strategies.

5. E-commerce Functionality: Simplifying the Buying Process

E-commerce functionalities are crucial for CMS websites because they allow visitors to directly purchase products from the website. This simplifies the buying process and can lead to increased sales.

  • Squarespace: Shines in e-commerce functionality, offering a robust platform with features like inventory management, customizable product pages, and seamless integration with various payment gateways. Its tools are powerful enough to support both small and large online stores.

  • Wix: Provides robust e-commerce features, but it often requires multiple apps to match Squarespace’s functionality, which can complicate the management of your online store.

  • Weebly: It has decent e-commerce capabilities and is suitable for small to medium-sized stores because it allows unlimited product listings even on the free plan but has fewer advanced featuresHowever, it needs the advanced features required for larger-scale operations.

6. Scalability: Growing Your Audience Without Building A New Website

A scalable CMS website is critical to grow and handle more content and visitors as your business succeeds, without needing a whole new website.

  • Squarespace: Highly scalable, offering powerful tools and flexibility to support your website as it grows. Whether you’re starting with a simple blog or expanding to a full-fledged e-commerce store, Squarespace can handle it with its easy plan upgrades. 

  • Wix: Scalable but can become cumbersome to manage as you add more features and apps. The lack of cohesiveness can be a drawback for more significant, complex sites. Switching plans might require some website restructuring due to template limitations. Its pricing structure can be complex as you scale.

  • Weebly: Suitable for small to medium-sized websites. However, its limited features and customization options can hinder growth as your site expands, especially for e-commerce needs. It needs the advanced features required for larger-scale operations.

7. Support: Saves You Time and Money to Focus On Creating/Managing Your Content7

Support for your CMS, like chatting with a customer service rep, is helpful because it offers quick and easy assistance when you run into issues with your CMS. This can save you time and frustration, allowing you to focus on managing your content.

  • Squarespace: Offers 24/7 customer support via email and live chat, a thorough knowledge base, and a community forum. Their support team is known for being responsive and helpful, making it easier to resolve issues quickly.

  • Wix: Provides 24/7 support through email, a ticket system, and a knowledge base; though user reviews suggest response times can be slower and its quality can be inconsistent.

  • Weebly: Offers email and comprehensive knowledge base support, with limited live chat options depending on the plan. While adequate for most users, it needs more responsiveness and depth for more complex issues.
    • According to USA Today, “The biggest con to Weebly is that it’s potentially being phased out. Weebly was acquired by Square in 2018. In the time since, Square has built its own website builder, which doubles as an e-commerce platform. Square is now encouraging users to switch over to the new product, but for now, it is still supporting Weebly. The Weebly product is unlikely to get new updates, but it will be supported through at least July 2025. For now, you can continue to list products and complete sales using Weebly, though Square does encourage you to use the Square website builder if you need an e-commerce service. If you’re trying to set up a shop or even a website that you plan on existing past the summer of 2025, the safer bet would be to use Square instead of Weebly.”

8. Value Proposition (Pricing): Free vs. Quality

Pricing is important for CMS selection because it impacts your total investment. While a free CMS might seem attractive, it may lack features or require additional paid plugins to function fully. Conversely, a premium CMS might offer more features than you need. Finding the right balance between cost and functionality is key.

  • Squarespace: Offers tiered pricing plans catering to personal websites, businesses, and online stores. Their plans include free SSL certificates, bandwidth, and storage, making them a good value for the features offered.

  • Wix: Provides a free plan with limited features, while paid plans include varying functionality. Upgrading essential features can significantly increase the cost.

  • Weebly: Offers competitive pricing with a free plan with significant limitations and affordable premium options. However, its limited features and customization options can make it less cost-effective in the long run. Pricing structure is similar to Wix’s but has fewer features overall.

Conclusion

In conclusion, Weebly and Wix can be decent options for someone just starting and needing a simple website with fundamental needs. However, Squarespace offers a better overall value proposition for those seeking design flexibility, strong SEO capabilities, or robust e-commerce features. Weebly’s limitations in design customization, SEO tools, and e-commerce functionality make it a less competitive option in the long run, especially for businesses or individuals with more complex website requirements.

I help women-owned, minority-owned businesses, and non-profits strategically design responsive websites to educate, generate leads and build authority with an emphasis on accessibility and SEO.

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Please let me know if you have any branding, WordPress website design, or any graphic design questions. I’d love to help! Or if you have designs suggestions of what you want to read in your email or blog posts, please let me know.

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