Graphic Design Candor
This is a miniseries of weekly posts called “Graphic Design Candor” about what I’ve learned through my design education and/or experiences. I know design and trends change but I feel like there are some design aspects that are always relevant. This may not earn me extra money as a graphic designer but I want to be honest. My mom always tells me ” you’re too honest…you always tell people too much.”
The logos created in Canva software are rasterized. The same goes for Adobe Photoshop. If your designer says they will create your custom logo in either one of these applications, RUN! FYI: Adobe Illustrator is the industry standard.
You ask, what does raster and vector mean?
What does raster mean?
Raster (or rasterized) means pixels which is good for photos but NOT for logos. When raster images are enlarged, the pixels (small boxes) get big and blurry. I know, ewww!
What does vector mean?
In contrast to raster, vector graphics are paths that can be enlarged to any size and it will still be clear, no blurriness. This is perfect for logos and branding.
Please observe the Apple logo to see the difference between vector and raster images. I don’t know about you but I think the blurriness of the raster image doesn’t look professional. Do you want your business to look amateur or professional? You decide!
If I change the logo colors, then it's mine, right?
Please stop using the same “logo” or “branding” you modified in Canva or bought from a “designer” who ripped off someone else’s logo/branding idea. For all you know, that could be your business’ competition. In addition, you could end up getting sued for copyright and/or trademark infringement.
In comparison, when you’re using a similar logo as someone else then you may have problems obtaining trademark protection (if desired) for your business’ logo if it lacks uniqueness. For more information, please see the PDF, “Basic Facts about Trademarks” on the US Patent and Trademark Office (USPTO) website, uspto.org.
Don’t you think your business branding should be as original as you, like YOUR fingerprint or DNA?
If you want custom and strategic branding that reflects your business that attracts your target audience, I’d love to help you! Check out the logos and/or brands I’ve created for past clients, Logos + Branding.
I help heart-centered, inspirational women create strategic brand identities + websites by designing intuitive and functional visual assets as a visual brand designer/strategist + web designer + digital storyteller.
Please let me know if you have any branding, WordPress website design or marketing questions. I’d love to help! Or if you have designs suggestions of what you want to read in your email, please let me know.
Blessings + Besos