I want to highlight how important font choice is in your brand. Even large corporations with established brand guidelines can make the wrong typeface/font choice that can be amusing to the viewer.
Compelling copy always grabs your attention, sparks interest, and drives website visitors to hit the CTA (call-to-action) button. Sounds easy, right?
The thing is, writing this type of copy takes time and skill.
Now available! Episode 113 with Marisa Gonzales. She is a Mexican-American brand strategist and website designer from Kansas. She reached out to me because she wanted to help out and give back by sharing her diagnosis story.
As a small business owner, female minority, mother and someone who’s experienced chronic health issues, inclusiveness (or lack thereof) is what got me here.