The right combination of market research and understanding your ideal client will help you figure out what brand colors to use to attract them. If you have the wrong colors, it can attract the wrong clientele.
There’s no such thing as arm’s length distance while caring for others. I’ve been there! All of us who enjoy working in close proximity to our client’s (who am I kidding, family) and then this COVID-19 pandemic hit us like a shock wave overnight.
We are doing everything we can to have some sort of peace in our home, keep our family fed, kids educated, business afloat, and our personal mental wellness + physical health in check while keeping our loved ones and other’s safe. That’s a lot to have on one person’s shoulders, I get it. I know you’re trying to find ways to pivot in your service-based business, let me throw out some ideas and maybe some hope.
Everyone is assessing their personal finances, business plans (debts, projections, marketing), insurance, etc. If you are a small business that performed your business in-person and let your marketing fall behind because you didn’t have time, that’s no longer an excuse. Take advantage of this time when your doors are closed to get ahead for when your doors re-open. This is your time to analyze and pivot in this current digital marketing age and social distancing.