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Why your website can increase business growth?

Why a website can increase business growth?

Let’s talk about the three foundational pieces you need for a converting website.

  1. Domain Name – make it short, easy to spell, and memorable.
  2. Website Hosting – to keep hackers away, I would suggest you use one that offers a Virtual Private Server (VPS). Take some time to understand their security maintenance protocols as well. I recommend SiteGround.
  3. Choose a website builder (platform) – I use WordPress because of the flexibility it gives small business owners. Other options include Squarespace, Shopify, and many more depending on your business needs and goals.

Which website builder (platform) do you plan on using or currently use?

Asian Woman Biting Pencil in frustration

There are so many choices and each takes time to learn and use to its full capability. Don’t be in a hurry because it will save you time and money in the end.

Make a list of what you plan to do in your business such as sell courses, physical products, services, etc. Once you have your foundation, you can start searching for a graphic designer that is an expert on the website builder you choose.

Feel free to save this for future use or send it to someone you know that needs foundational steps for website setup.

Do you want to know the secret of multiple six-figure female earners?

Successful black woman

It’s simple!

They understand the value of their time and the return of investment they get when they hire an expert.

You might think that going the DIY route for your website will help you create conversions. But, here is the truth. It takes a certain skillset, market research, and continuous maintenance to build a website that will help you attain a multiple, six-figure business.

Below is a checklist of some of the things you would need to have done for a high converting website.

It’s simple!

They understand the value of their time and the return of investment they get when they hire an expert.

You might think that going the DIY route for your website will help you create conversions. But, here is the truth. It takes a certain skillset, market research, and continuous maintenance to build a website that will help you attain a multiple, six-figure business.

Successful black woman

Below is a checklist of some of the things you would need to have done for a high converting website.

High-converting website checklist

Woman writing notes for checklist
  1. Understand the psychology of color
  2. Have a talent for graphic design to create brand cohesiveness
  3. Craft copy that attracts and converts 
  4. Optimize your website for SEO (Search Engine Optimization)
  5. Keep up with plugin and theme updates (it’s like anything that hasn’t been maintained properly…it breaks)
  6. Optimize it for mobile viewing
  7. Update your CTA, Blogs, and Contact Forms
  8. Review your analytics

Can you guess how many hours you would have to invest in checking these off?

4 ways to incorporate SEO into your website and continue giving out heart-centered vibes on your site

4 ways to incorporate SEO into your website and continue giving out heart-centered vibes on your site

💗 Create a headline that attracts and connects with your ideal client. Use Google to research what your ideal client is most looking for from a service like yours. 

💗 Write blogs based on your Google search to create content that transforms your ideal client’s life.

💗 Sprinkle SEO keywords and long-tail keywords on your blog to make it searchable.

💗 Create a meta description for your blogs. These help potential readers understand why the blog is essential to them.

Women enjoying their engagement with their tribe on social media
Female smiling while using laptop
Women enjoying their engagement with their tribe on social media

Walkie-talkie your audience and create a community with your website.

Walkie-talkie your audience and create a community with your website.

If you are not, you should! It’s a great way to create a community with your audience. As a heart-centered business, this is key to helping you create transformation and build momentum for your mission.

Here are three simple ways to do this on your site:

🌟 Create quizzes on your website that are fun and engaging for your ideal audience.

🌟 Create video content and post it on your site.

🌟 Create a place where visitors can sign up for your weekly/monthly newsletter by providing their email address.

If you are not, you should! It’s a great way to create a community with your audience.

As a heart-centered business, this is key to helping you create transformation and build momentum for your mission.

Here are three simple ways to do this on your site:

🌟 Create quizzes on your website that are fun and engaging for your ideal audience.

🌟 Create video content and post it on your site.

🌟 Create a place where visitors can sign up for your weekly/monthly newsletter by providing their email address.

All of these are wonderful ways to have a two-way conversation with your audience. In doing so, you are creating a community of engaged ideal clients.

Woman looking at laptop trees surrounding her

All of these are wonderful ways to have a two-way conversation with your audience. In doing so, you are creating a community of engaged ideal clients.

Your heart-centered mission is dying...

Heart-centered with lady sitting on bed

If you are not using SEO or long-tail keywords on your website, you are not leveraging your site to help you connect with your ideal audience, and you are slowly killing your mission. 

SEO and long-tail keywords can increase your visibility on Goggle. Using these can help you create a way to attract and connect with your ideal clients organically.

Trivia Time - How well do you know about website optimization?

Let’s find out through a fun game of trivia! Pick one of the four questions, answer it below, and share how you learned about it.

  1. SEO stands for __________?
  2. What does an SSL certificate do for your website?
  3. Having a _________-friendly site helps you ________.
  4. What type of links should you use on your site?

Don’t know the above answers? If not, no worries. My quiz can help you!

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Get a free “prescription” for any web design issues you may be having that may be hurting your client conversions and SEO.

Please share:

I help heart-centered, inspirational women create strategic brand identities + websites by designing intuitive and functional visual assets as a visual brand design strategist + web designer + digital storyteller.

Please let me know if you have any branding, WordPress website design, or any graphic design questions. I’d love to help! Or if you have designs suggestions of what you want to read in your email, please let me know.
Blessings + Virtual Abrazos

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Marisa Gonzales Studios

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