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Brand Identity

Earned a Bachelor of Arts with an emphasis in commercial communications and experience in the print/press + digital industry

Mishawnda Mintz

Brand Identity

Earned a Bachelor of Arts with an emphasis in commercial communications and experience in the print/press + digital industry

Mishawnda Mintz

WhatUpHomee Branding Identity Board

Client: Mishawnda Mintz of WhatupHomee, a homeschool educator who offers resources for black families and people of color to create a sense of community and belonging.

Client Needs: Her logo had already been created by another designer so she needed help with brand identity. 

Design Solution: After getting to know Mishawnda and learning about her audience, we collaborated on how she wanted to communicate through color psychology, patterns, and fonts that represent a studious yet fun homeschooling vibe.

Client Services:

  • Market research
  • Color theory analysis
  • Brand identity development
WhatUpHomee Branding Identity Board

Client: Mishawnda Mintz of WhatupHomee, a homeschool educator who offers resources for black families and people of color to create a sense of community and belonging.

Client Needs: Her logo had already been created by another designer so she needed help with brand identity.

Solution: After getting to know Mishawnda and learning about her audience, we collaborated on how she wanted to communicate through color psychology, patterns, and fonts that represent a studious yet fun vibe.

Client Love

Marisa's process makes you really think about your brand identity and what you want to communicate. I also like that it was a collaborative project. She helps bring your ideas to life. Communication is very important to me and Marisa is a great communicator. She asks questions, she's very open with her thoughts, and she listens.

Our Design Process

Driving authentic connection...

The custom visual branding and websites are strategically designed with you in mind to help you meet your business + personal goals. You’ll receive 1:1 collaboration to create a unique brand that you’re proud of as well as generate leads through the customer journey and SEO optimization.

1. Connect + Learn

Book a discovery call and complete a questionnaire to help us learn your values, mission, and business needs. Then, we determine what design packages are appropriate for each business' goals.

2. Proposal

A detailed proposal will be sent and a contract will be mutually signed once terms are accepted. Then, a specified deposit will need to be made to reserve the time on my calendar and begin work.

3. Strategize

Schedule a 1:1 kick-off strategy call to ensure clarity of your design vision and discuss expectations, timelines, etc. I will perform more market research on your audience and design trends once we have decided to work together. 

4. Collab + Create

After a meeting of the minds, project research and creation begin. After the designs have been client-approved then the digital files are finalized to ensure brand integrity. All designated digital files will be uploaded to your folder.

5. You're Set!

Self-care time for you! Then, GO be the light others are seeking! 

30-minute discovery call

Learn more about my strategic visual branding, web design + development, visual storytelling services.

Marisa Gonzales Studios

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