MARISA GONZALES' DESIGN PORTFOLIO
Client Design Case Studies
MARISA GONZALES' DESIGN PORTFOLIO
Client Design Case Studies
WEB DESIGN + DEVELOPMENT CASE STUDIES
WEB DESIGN + DEVELOPMENTCASE STUDIES
Client: Janet Lee, LAc., DACM, Dipl. OM of Kansas City’s Wellness Center, Vitality Holistic Medicine. She specializes in Chinese medicine using acupuncture, herbal medicine, and other modalities to help client’s with overall health and fertility.
Problem: As a health practitioner, Janet treats different types of clients and their root health issues. Through this experience, she wanted her website to be accessible/inclusive to everyone with or without a disability.
Solutions + Services:
- Extensive website accessibility research
- Brand identity strategy
- Update plug-ins and content
- Develop a WordPress accessible website
- Add/update SEO to increase local website traffic hits and conversions
Client: Janet Lee, LAc., DACM, Dipl. OM of Kansas City’s Wellness Center, Vitality Holistic Medicine. She specializes in Chinese medicine using acupuncture, herbal medicine, and other modalities to help client’s with overall health and fertility.
Client: Janet Lee, LAc., DACM, Dipl. OM of Kansas City’s Wellness Center, Vitality Holistic Medicine. She specializes in Chinese medicine using acupuncture, herbal medicine, and other modalities to help client’s with overall health and fertility.
Problem: As a practitioner, Janet treats different types of clients and their root health issues. Through this experience, she wanted her website to be accessible/inclusive to everyone with or without a disability.
Solutions + Services:
- Extensive website accessibility research
- Brand identity strategy
- Update plug-ins and content
- Develop a WordPress accessible website
- Add/update SEO to increase local website traffic hits and conversions
Problem: As a practitioner, Janet treats different types of clients and their root health issues. Through this experience, she wanted her website to be accessible/inclusive to everyone with or without a disability.
Solutions + Services: Extensive website accessibility research, Brand identity strategy, update plug-ins and content, develop an accessible website, add/update SEO to increase local website traffic hits to her site.
Sana Psychiatry
Client: Karissa Dungy, MSN, APRN, PMHNP-BC of Sana Psychiatry, PLLC. is a psychiatric mental health nurse practitioner that serves clients, ages 6+ in Texas and virtually.
Solution: Karissa loved Tim Burton’s adaptation of Alice in Wonderland, specifically the Frog-Footman so I wanted to weave that into her branding. My market research for her various aged audiences inspired Sana Psychiatry’s brand identity and strategic website design.
Services:
- Extensive market research and strategy for each audience.
- Complete brand identity development (business + social suite)
- WordPress website design + development
- SEO for driving website traffic to her site
Client: Karissa Dungy, MSN, APRN, PMHNP-BC of Sana Psychiatry, PLLC. is a psychiatric mental health nurse practitioner that serves clients, ages 6+ in Texas and virtually.
Solution: Karissa loved Tim Burton’s adaptation of Alice in Wonderland, specifically the Frog-Footman so I wanted to weave that into her branding. My market research for her various aged audiences inspired Sana Psychiatry’s brand identity and strategic website design.
Services:
- Extensive market research and strategy for each audience
- Complete brand identity development (business + social suite)
- WordPress website design + development
- SEO for driving website traffic to her site
Soul Abundance IQ
Soul Abundance IQ
Client: Sarrah Chapman of SoulAbundanceIQ is a local KC intuitive business coach that highlights blocks to open your personal and business journey.
Solution: Sarrah’s logo was already created by another designer so I helped guide her with brand identity creation. I wanted to highlight the benefit of her services in her website by creating a textured gradient that is dark and then gradually lightens to represent unblocking mindset paths that can illuminate our journey forward.
Services:
- Website design + brand identity creation
- AccessAlly Course creation
- AccessAlly website setup with SSL and SEO
- Branded photo curation and editing
- Loom video training
Soul Abundance IQ
Client: Sarrah Chapman of SoulAbundanceIQ is a local KC intuitive business coach that highlights blocks to open your personal and business journey.
Solution: Sarrah’s logo was already created by another designer so I helped guide her with brand identity creation. I wanted to highlight the benefit of her services in her website by creating a textured gradient that is dark and then gradually lightens to represent unblocking mindset paths that can illuminate our journey forward.
Services:
- Website design + brand identity creation
- AccessAlly Course creation
- AccessAlly website setup with SSL and SEO
- Branded photo curation and editing
- Loom video training
Christa M. Hines
Christa M. Hines
Client: Christa is a freelance journalist, author, and copywriter for the health and wellness as well as the parenting community.
Solution: After Christa’s logo and branding identity were completed some website wireframes (layouts) were presented and approved.
Services:
- Market research
- WordPress web design
- Custom, visual brand development
- Strategic brand identity design
- Branded, social media development
- Marketing asset creation
- Photo + video editing
- Client’s new website training
Client: Christa is a freelance journalist, author, and copywriter for the health and wellness as well as the parenting community.
Solution: After Christa’s logo and branding identity were completed some website wireframes (layouts) were presented and approved.
Services:
- Market research
- WordPress web design
- Custom, visual brand development
- Strategic brand identity design
- Branded, social media development
- Marketing asset creation
- Photo + video editing
- Client’s new website training
Advocates For Seniors, LC.
Client: Marcia is the Founder and General Manager of Kansas City’s Advocates For Seniors. Marcia and her team help senior citizens preserve their assets, legal rights, and dignity-in-aging through high-quality legal assistance, health care advocacy, and tax and financial services.
Solution: Advocates For Senior’s original website was no longer meeting their potential client’s needs. A website re-design layout (wireframes) was proposed with easier navigation, inclusive imagery, warm brand color tones, and updated resources to help people navigate the services needed for him/herself or for their loved ones.
Services:
- WordPress web re-design
- Brand identity creation
- Branded photo/graphic curation and/or creation
- Email integration with lead magnet
- Setup SSL, SEO, and Google analytics
- Website maintenance plan
Client: Marcia is the Founder and General Manager of Kansas City’s Advocates For Seniors. Marcia and her team help senior citizens preserve their assets, legal rights, and dignity-in-aging through high-quality legal assistance, health care advocacy, and tax and financial services.
Solution: AFS’s original website was no longer meeting their potential client’s needs. A website re-design layout (wireframes) was proposed with easier navigation, inclusive imagery, warm brand color tones, and updated resources to help people navigate the services needed for him/herself or for their loved ones.
Services:
- Website re-design
- Brand identity creation
- Branded photo/graphic curation and/or creation
- Email integration with lead magnet
- Setup SSL, SEO, Google setup
- Website maintenance plan
I Live to Thrive
I Live to Thrive
Client: Claudia Alcantara of I Live to Thrive is an Integrative Nutrition Coach, Psychologist, Mind Body Eating Coach, Plant-Based cook, a Holistic lifestyle advocate, and such a fun and kind soul.
Solution: We explored how Claudia could further benefit from her fun yet informative social media profile on FB and YouTube to reach more people struggling with unhealthy eating habits. On Claudia’s website, we implemented a call-to-action (CTA) above the fold, more ways to book and communicate with Claudia, added descriptive SEO, and research-based marketing strategies to grow her business through her GoDaddy site.
Services:
- Brand identity development
- Market research + strategy
- GoDaddy website re-design
- Setup Google Analytics + SEO
I Live to Thrive
Client: Claudia Alcantara of
I Live to Thrive is an Integrative Nutrition Coach, Psychologist, Mind Body Eating Coach, Plant-Based cook, a Holistic lifestyle advocate, and such a fun and kind soul.
Client: Claudia Alcantara of
I Live to Thrive is an Integrative Nutrition Coach, Psychologist, Mind Body Eating Coach, Plant-Based cook, a Holistic lifestyle advocate, and such a fun and kind soul.
Solution: We explored how Claudia could further benefit from her fun yet informative social media profile on FB and YouTube to reach more people struggling with unhealthy eating habits. On Claudia’s website, we implemented a call-to-action (CTA) above the fold, more ways to book and communicate with Claudia, added descriptive SEO, and research-based marketing strategies to grow her business through her GoDaddy site.
Services: Brand identity development, market research and strategy, GoDaddy website re-design, updated SEO, and Google Analytics setup.
Solution: We explored how Claudia could further benefit from her fun yet informative social media profile on FB and YouTube to reach more people struggling with unhealthy eating habits. On Claudia’s website, we implemented a call-to-action (CTA) above the fold, more ways to book and communicate with Claudia, added descriptive SEO, and research-based marketing strategies to grow her business through her GoDaddy site.
Services:
- Brand identity development
- Market research and strategy
- GoDaddy website re-design
- Updated SEO and setup Google Analytics
Woman of la Luna
Client: Karen Mendoza of Woman of la Luna (“Woman of the Moon”) Studio is a space for mujeres (women) in search of change and self-growth through yoga, meditation, workshops, community, and more!
Problem: Karen needed a brand identity, an appointment booking and payment integration, class/membership info, and upcoming events on the homepage using Squarespace. The emphasis of imagery to demonstrate “all women of color” are welcome.
Solution + Services:
- Brand identity development
- Squarespace homepage design
- Branded photo curation
- Setup SSL, SEO, and Google Analytics
Client: Karen Mendoza of Woman of la Luna (“Woman of the Moon”) Studio is a space for mujeres (women) in search of change and self-growth through yoga, meditation, workshops, community, and more!
Problem: Karen needed a brand identity, an appointment booking and payment integration, class/membership info, and upcoming events on the homepage using Squarespace. The emphasis of imagery to demonstrate “all women of color” are welcome.
Solution + Services:
- Brand identity development
- Squarespace homepage design
- Branded photo curation
- Setup SSL, SEO, and Google Analytics
BRAND DEVELOPMENT CASE STUDIES
Finding Fulfillment - Course Brand Development
Client: Sarrah Chapman of Soul Abundance IQ (SAIQ) is a local KC intuitive business coach that highlights blocks to open your personal and business journey.
Problem: Sarrah needed a brand identity for her new logo (inspired by her original logo) for her course to create brand cohesiveness across both brands.
Solution + Services:
- Finding Fulfillment logo
- WordPress design + development
- SEO strategic setup
- Strategic branded identity creation
- Branded photo curation
- AccessAlly website setup
- SAIQ branded course design
- Website + course, client video training
Client: Sarrah Chapman of SoulAbundanceIQ (SAIQ) is a local KC intuitive business coach that highlights blocks to open your personal and business journey.
Problem: Sarrah needed a brand identity for her new logo (inspired by her original logo) for her course to create brand cohesiveness across both brands.
Solution + Services:
- Finding Fulfillment logo
- WordPress design + development
- SEO strategic setup
- Strategic branded identity creation
- Branded photo curation
- AccessAlly website setup
- SAIQ branded course design
- Website + course, client video training
Sana Psychiatry, pllc - Brand Suite
Client: Karissa Dungy, MSN, APRN, of Sana Psychiatry, PLLC. is a psychiatric mental health nurse practitioner based in Texas. She works with various patients – adolescents to older adults.
Problem: As a mental health nurse practitioner, Karissa treats various conditions and works with adolescents to older adults. She needed custom branding that was represented her personality but more so that would attract various populations through branding – playful yet studious.
Solution + Services:
- Custom visual brand development
- Full brand suite + social media templates
- WordPress web design + development
Client: Karissa Dungy, MSN, APRN, of Sana Psychiatry, PLLC. is a psychiatric mental health nurse practitioner based in Texas. She works with various patients – adolescents to older adults.
Problem: As a mental health nurse practitioner, Karissa treats various conditions and works with adolescents to older adults. She needed custom branding that was represented her personality but more so that would attract various populations through branding – playful yet studious.
Solution + Services:
- Custom visual brand development
- Full brand suite
- WordPress website design + development
Christa M. Hines - Brand Development + Identity
Client: Christa is a freelance journalist, author, and copywriter for the health and wellness as well as the parenting community.
Solution: After taking some to get to know Christa and her brand vision of hummingbird symbolism reflecting her own or others voices in her writing, a logo + branding identity of bright and earthy tones that resonated with her target audience was created.
Services:
- Custom full branding suite
- Custom WordPress web design + development
- SEO strategic setup
- Strategic branded identity creation
- Branded photo curation
- Client website training via Zoom
Client: Christa is a freelance journalist, author, and copywriter for the health and wellness as well as the parenting community.
Solution: After taking some to get to know Christa and her brand vision of hummingbird symbolism reflecting her own or others voices in her writing, a logo + branding identity of bright and earthy tones that resonated with her target audience was created.
Services:
- Custom, full branding suite
- Complete website re-design + development
- WordPress design + development
- SEO strategic setup
- Strategic branded identity creation
- Branded photo curation
- Client website training via Zoom
Client: Charissa S. is an elementary teacher and small business owner of Little Loopy Lou – handmade bows, booties, bonnets, and more!
Client Needs + Solution: Charissa needed a brand identity for her small business logo (from another designer) to create a cohesive brand for her current and potential customers on Etsy.
Client Services:
- Targeted, market research
- Brand identity development
- Pinterest template designs
DIGITAL GRAPHIC DESIGN CASE STUDIES
Social Media Post Designs - Facebook + Instagram
Client: Marisa Gonzales (self)
Client Needs: Practical experience to create my own social media graphics to help future clients.
Solution: Research, create designs with various topics, analyze, problem-solve, test, and repeat.
Custom Pinterest Template Designs
Client: Charissa S. is a teacher and owner of Little Loopy Lou – handmade bows, booties, bonnets and more!
Client Needs: Charissa’s business needed a brand identity for her logo (from another designer) as well as branded Pinterest templates for her handmade apparel that she sells on Etsy.
Solution: After researching her audience, two template options were created since she was still figuring out her product photo layouts.
Client: Charissa S. is a teacher and owner of Little Loopy Lou – handmade bows, booties, bonnets and more!
Client Needs: Charissa’s business needed a brand identity for her logo (from another designer) as well as branded Pinterest templates for her handmade apparel that she sells on Etsy.
Client: Charissa S. is a teacher and owner of Little Loopy Lou – handmade bows, booties, bonnets and more!
Client Needs: Charissa’s business needed a brand identity for her logo (from another designer) as well as branded Pinterest templates for her handmade apparel that she sells on Etsy.
Solution: After researching her audience, two template options were created since she was still figuring out her product photo layouts.
30-minute discovery call
Let’s chat about your business goals to determine what design packages are appropriate for you and your business.
