MARISA GONZALES' DESIGN PORTFOLIO

Client Design Case Studies

MARISA GONZALES' DESIGN PORTFOLIO

Client Design Case Studies

WEB DESIGN + DEVELOPMENT CASE STUDIES
WEB DESIGN + DEVELOPMENT
CASE STUDIES

Curiosity's Nest

Client: Curiosity’s Nest is a woman-owned organization that teaches new teachers how to teach his/her students effectively and to build a community of support.

Problem: Corinne, the owner, has been a teacher and a professor to graduate-studies teachers for many years. She saw a gap in mentorship among new teachers and wanted to help in an online setting.

Solutions + Services:

  • Considerable market research on ToT (the Teachers of Teachers niche)
  • Marketing strategy
  • Brand identity strategy and development
  • Brand implementation in targeted channels
  • Collaboratively customized Squarespace site
  • Client website training to increase independence

Client: Curiosity’s Nest is a woman-owned organization that teaches new teachers how to teach his/her students effectively and to build a community of support.

Problem: Corinne, the owner, has been a teacher and a professor to graduate-studies teachers for many years. She saw a gap in mentorship among new teachers and wanted to help in an online setting..

Solutions + Services:

  • Considerable market research on ToT (the Teachers of Teachers niche)
  • Marketing strategy
  • Brand identity strategy and development
  • Brand implementation in targeted channels
  • Collaboratively customized Squarespace site
  • Client website training to increase independence

HR-4U

Client: HR-4U.org is a US nonprofit promoting living wages across all industries in various-sized corporations.

Problem: This organization’s original homepage wasn’t fully expressing the nonprofits mission and impact through its visual design. In addition, the website’s navigation was disorganized causing confusion to the viewer.

Solutions + Services:

  • Extensive market research
  • Brand identity strategy and implementation
  • Branded photography selection and execution
  • Navigation/menu re-organization for a better user experience
  • Copywriting and editing for targeted messaging

Client: HR-4U.org is a US nonprofit promoting living wages across all industries in various-sized corporations.

Problem: This organization’s original homepage wasn’t fully expressing the nonprofits mission and impact through its visual design. In addition, the website’s navigation was disorganized causing confusion to the viewer.

Solutions + Services:

  • Extensive market research
  • Brand identity strategy and implementation
  • Branded photography selection and execution
  • Navigation/menu re-organization for a better user experience
  • Copywriting and editing for targeted messaging

Marisa and her team came through on every single aspect of our requests and over delivered on what she promised, which was a clean and professional looking website. Her professionalism and attention to detail made the process seem effortless. I would highly recommend working with her on any web-based project.

Kestrel Sales & Marketing

Client: Kestrel Sales & Marketing is a woman-owned, women/family-operated specialty sales management company that grows brands in the natural products industry.

Problem: The company is well-established in the natural products industry but they didn’t have a website or a visual brand identity. They wanted their brand to represent a “natural” feel in their online presence.

Solutions + Services:

  • Extensive distribution and “clean” product market research
  • Brand identity strategy and creation
  • Brand implementation throughout all channels
  • Collaboratively customized Squarespace site
  • Brand identity suite creation – logo, submarks, color palette, and font pairing
  • Storytelling video creation

Client: Kestrel Sales & Marketing is a woman-owned, women/family-operated specialty sales management company that grows brands in the natural products industry.

Problem: The company is well-established in the natural products industry but they didn’t have a website or a visual brand identity. They wanted their brand to represent a “natural” feel in their online presence.

Solutions + Services:

  • Extensive distribution and “clean” product market research
  • Brand identity strategy and creation
  • Brand implementation throughout all channels
  • Collaboratively customized Squarespace site
  • Brand identity suite creation – logo, submarks, color palette, and font pairing
  • Storytelling video creation

Gratitude HQ

Client: Wendy Hoerl is a KC business coach with an emphasis on gratitude in her business practice.

Problem: Wendy wanted her branding to be timeless and signify her brand and name, gratitude. Gratitude HQ’s website needed to demonstrate the approach and results of her teachings from former clients, both corporate and non-corporate individuals.

Solutions + Services:

  • Market research + brand strategy
  • Essential website accessibility implementation
  • Brand design + identity development
  • Social media + email signature design templates
  • Branded, responsive WordPress website
  • CRM email marketing, payment and social media platforms integration with website
  • Video tutorials of how to navigate client’s hosting and new website
  • 2-weeks website support
  • SEO setup

Client: Wendy Hoerl is a KC business coach with an emphasis on gratitude in her business practice. She serves client’s worldwide and is a speaker and company trainer.

Problem: Wendy wanted her branding to be timeless and signify gratitude. Her audience, like so many people, leaders, and companies are seeking help with gratitude. So, Gratitude HQ’s website needed to demonstrate the approach and results of her teachings from former clients.

Solutions + Services:

  • Market research + brand strategy
  • Base website accessibility implementation
  • Brand design + identity development
  • Social media + email signature design templates
  • Design + develop a branded, responsive WordPress website
  • Website integration of CRM email marketing, payment and social media platforms
  • Video tutorials of how to navigate client’s hosting and new website
  • 2-weeks website support
  • SEO setup

Vitality Holistic Medicine

Client: Janet Lee, LAc., DACM, Dipl. OM of Kansas City’s Wellness Center, Vitality Holistic Medicine. She specializes in Chinese medicine using acupuncture, herbal medicine, and other modalities to help client’s with overall health and fertility.

Problem: As a health practitioner, Janet treats different types of clients and their root health issues. Through this experience, she wanted her website to be accessible/inclusive to everyone with or without a disability.

Solutions + Services:

  • Extensive website accessibility research
  • Brand identity strategy
  • Update plug-ins and content
  • Develop a WordPress accessible website
  • Add/update SEO to increase local website traffic hits and conversions

Client: Janet Lee, LAc., DACM, Dipl. OM of Kansas City’s Wellness Center, Vitality Holistic Medicine. She specializes in Chinese medicine using acupuncture, herbal medicine, and other modalities to help client’s with overall health and fertility.

Problem: As a practitioner, Janet treats different types of clients and their root health issues. Through this experience, she wanted her website to be accessible/inclusive to everyone with or without a disability.

Solutions + Services:

  • Extensive website accessibility research
  • Brand identity strategy
  • Update plug-ins and content
  • Develop a WordPress accessible website
  • Add/update SEO to increase local website traffic hits and conversions

I feel more confident about my site and that it should be easier to go in and adjust content. Although because of the updated "book now" buttons, it's easy to just send people to my site to book. I would encourage them to work with Marisa and to have a list of what they want to accomplish. She's very good about having a process and being very clear about the steps.​

Christa M. Hines

Client: Christa is a freelance journalist, author, and copywriter for the health and wellness as well as the parenting community.

Problem: After Christa’s logo and visual branding were completed, she needed her website updated/re-designed with her new brand style to create cohesiveness.

Solutions + Services:

  • Market research
  • WordPress web design
  • Custom, visual brand development
  • Strategic brand identity design
  • Branded, social media development
  • Marketing asset creation
  • Photo + video editing
  • Client’s new website training

Client: Christa is a freelance journalist, author, and copywriter for the health and wellness as well as the parenting community.

Problem: After Christa’s logo and visual branding were completed, she needed her website updated/re-designed with her new brand style to create cohesiveness.

Solution + Services:

Advocates For Seniors, LC.

Client: Marcia is the Founder and General Manager of Kansas City’s Advocates For Seniors. She and her team help senior citizens preserve their assets, legal rights, and dignity-in-aging through high-quality legal assistance, health care advocacy, tax and financial services.

Problem: Advocate For Seniors’ original website was no longer meeting their potential client’s needs since it was not being updated and the overall design was not user-friendly.

Solutions + Services:

  • WordPress re-design
  • Brand design creation
  • Branded photo/graphic curation and/or creation
  • Email integration and automation setup
  • Lead magnet design
  • Setup SSL, SEO, and Google Analytics
  • Website maintenance plan

Client: Marcia is the Founder and General Manager of Kansas City’s Advocates For Seniors. She and her team help senior citizens preserve their assets, legal rights, and dignity-in-aging through high-quality legal assistance, health care advocacy, tax and financial services.

Problem: Advocate For Seniors’ original website was no longer meeting their potential client’s needs since it was not being updated and the overall design was not user-friendly.

Solution + Services:

  • WordPress re-design
  • Brand design creation
  • Branded photo/graphic curation and/or creation
  • Email integration and automation setup
  • Lead magnet design
  • Setup SSL, SEO, and Google Analytics
  • Website maintenance plan

Marisa is creative and careful to listen to our needs. She puts herself in our place to design a site that suits our culture and our mission. We are all pleased with the results and have already received client inquiries! The best result, ever. Marisa is a great team player and tries hard to understand us. How can you change a good fit? We are glad we found her and look forward to her ongoing support.

Latina Leadership Lab

Client: Cristina Padilla of Latina Leadership Lab is a Latina leadership coach that helps Latina professionals overcome personal and systemic challenges to maximize their leadership potential.

Problem: Cristina needed help deciding which content management system (CMS) such as WordPress or Squarespace that would fit her business needs. I guided her through the pros and cons of each platform, she decided and the designs started.

Solution + Services:

  • Brand design development
  • Market research + strategy
  • Squarespace, responsive website design

Client: Cristina Padilla of Latina Leadership Lab is a Latina leadership coach that helps Latina professionals overcome personal and systemic challenges to maximize their leadership potential.

Problem: Cristina needed help deciding which content management system (CMS) such as WordPress or Squarespace that would fit her business needs. I guided her through the pros and cons of each platform.

Solution + Services:

  • Brand design development
  • Market research + strategy
  • Squarespace, responsive website design

Soul Abundance IQ

Client: Sarrah Chapman of SoulAbundanceIQ is a local KC intuitive business coach that highlights blocks to open your personal and business journey.

Problem: She needed help with brand identity creation based on her previously designed logo that would be used on both her website and courses to create a cohesive brand.

Services:

  • WordPress website design
  • Visual Brand creation
  • AccessAlly Course design 
  • AccessAlly website setup with SSL and SEO
  • Branded photo curation and editing
  • Loom video training

Client: Sarrah Chapman of SoulAbundanceIQ is a local KC intuitive business coach that highlights blocks to open your personal and business journey.

Problem: She needed help with brand identity creation based on her previously designed logo that would be used on both her website and courses to create a cohesive brand.

Solution + Services:

  • Website design + brand identity creation
  • AccessAlly Course creation
  • AccessAlly website setup with SSL and SEO
  • Branded photo curation and editing
  • Loom video training

Working with Marisa Gonzales has been one of the best things I’ve done for my business. She really takes the time to listen and understand my brand, my vision, and what’s important to me, and she brought it to life in a way that exceeded my expectations!

SALES PAGE CASE STUDY

Monique Cunningham

Client: Monique Cunningham is an online business manager (OBM) that works in InfusionSoft with small business owners to help them grow and scale their business.

Problem: Monique already had her content copy created but she needed her website’s new sales page to be designed for her new offer and resemble the rest of her brand/website.

Solution + Services:

  • Branded photo curation
  • Custom, branded graphic design elements created — tables, visuals, etc.
  • Responsive sales page design for various screen sizes

Client: Monique Cunningham is an online business manager (OBM) that works in InfusionSoft with small business owners to help them grow and scale their business.

Problem: Monique already had her content copy created but she needed her website’s new sales page to be designed for her new offer and resemble the rest of her brand/website.

Solution + Services:

  • Branded photo curation
  • Custom, branded graphic design elements created — tables, visuals, etc.
  • Responsive sales page design for various screen sizes

I had a vision and content of what I wanted my sales page to look like. I simply did not have the time and technical know-how to create a great looking sales page for my new VIP service. The results were incredible and very proud of the service I was offering. The page looks like the other pages of my site and it flows beautifully. The sales page looks phenomenal! It meets all the criteria for looks and ease of flow in the copy. Marisa is a dream to work with. She understands design so well. She took my vision and made it a reality. She is the best web designer I have ever worked with, and I have worked with many. She was patient with my requests and did all I requested on time.

Ixchel's Creative Content

Ixchel's Creative Content - Brand Presentation by Marisa Gonzales Studios
Ixchel's Creative Content - Brand Presentation by Marisa Gonzales Studios

Client: Ixchel Alcantara of Ixchel’s Creative Content is a talented social media marketer and a copywriter.

Problem: Ixchel wanted a logo and visual branding that was timeless and would attract her ideal clients.

Client: Ixchel Alcantara of Ixchel’s Creative Content is a talented social media marketer and a copywriter.

Problem: Ixchel wanted a logo and visual branding that was timeless and would attract her ideal clients.

Solution + Services: Once the logo and visual branding were created, the brand identity was established for logo/brand adherence such as logo size minimum requirements, submark usage, do’s and dont’s, and more.

  • Strategic visual brand design creation
  • Brand identity guidelines
  • Submark designs
  • Social media assets

Solution + Services: Once the logo and visual branding were created, the brand identity was established for logo/brand adherence such as logo size minimum requirements, submark usage, do’s and dont’s, and more.

  • Strategic logo and visual brand design creation
  • Brand identity guidelines
  • Submark designs
  • Social media assets

Client: Christa is a freelance journalist, author, and copywriter for the health and wellness as well as the parenting community.

Problem: Christa had created a name for herself as a journalist and author so she wanted a logo and visual branding that represented her brand as well as grow with her in her business.

Services:

  • Custom, full brand suite + extended marketing collateral
  • Complete WordPress re-design + development
  • SEO strategic setup
  • Strategic branded identity creation
  • Branded photo curation
  • Client website training via Zoom
  • Downloadable PDF of her writing packages
Christa M Hines Brand Guide_MGS
Christa M Hines Brand Guide_MGS
Christa M Hines Writing Packages _ PDF Downloadable_MGS
Christa M Hines Brand Guide_MGS
Christa M Hines Writing Packages _ PDF Downloadable_MGS

Client: Christa is a freelance journalist, author, and copywriter for the health and wellness as well as the parenting community.

Problem: Christa had created a name for herself as a journalist and author so she wanted a logo and visual branding that represented her brand as well as grow with her in her business.

Solution + Services:

  • Custom, full brand suite + extended marketing collateral
  • Complete WordPress re-design + development
  • SEO strategic setup
  • Strategic branded identity creation
  • Branded photo curation
  • Client website training via Zoom
  • Downloadable PDF of her writing packages

Sana Psychiatry, Pllc.

Visual brand suite
CASE STUDY

Sana Psychiatry, Pllc

Client: Karissa Dungy, MSN, APRN, of Sana Psychiatry, PLLC. is a psychiatric mental health nurse practitioner based in Texas. She works with various patients – adolescents to older adults.

Problem: As a mental health nurse practitioner, Karissa treats various conditions and works with adolescents to older adults. She needed custom branding that represented her personality but more so that would attract various populations through branding – playful yet studious.

Solution + Services: 

  • Custom visual brand development
  • Full brand suite + social media templates
  • WordPress web design + development

Client: Karissa Dungy, MSN, APRN, of Sana Psychiatry, PLLC. is a psychiatric mental health nurse practitioner based in Texas. She works with various patients – adolescents to older adults.

Problem: As a mental health nurse practitioner, Karissa treats various conditions and works with adolescents to older adults. She needed custom branding that represented her personality but more so that would attract various populations through branding – playful yet studious.

Solution + Services: 

  • Custom visual brand development
  • Full brand suite creation
  • WordPress website design

30-minute discovery call

Let’s chat about your business goals to determine what design packages are appropriate for you and your business.

Marisa Gonzales Studios
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